$4 Grolsch. Now you have one more reason to attend Wavelength! The fine mixed-reference people who sold Manhattan to America known as "The Hollandish" who speak "Netherlandish" in the tiny country of "Dutch", once brewed a lovely beer called Grolsch. (The Hollandish are not to be confused with the Danishes, who as we all know are hot at war with Canada over the offshore non-oil producing region known to the Innu as "that barren icy rock where puffins like to poop" and to the Euros as Hans Island).

Thanks to the good people at Molson Coors Brewing Co. of Denver Colorado purchasing Royal Grolsch NV in February 2008 then merging with Miller Brewing Co. of Milwaukee to become MillerCoors on July 1 2008 (Canada Day of course!), there is now enough money in their Beard Credibility Lifestyle Marketing department to sponsor a Grolsch promotion on Sunday nights at Sneaky Dee's, not coincidentally the home of Wavelength!

We at Wavelength are thrilled to enter into a bass ackward partnership with SABMillerCoorsMolsonGrolsch Brewing Co. and we would also love to be introduced to the lifestyle marketing departments of their other international subsidiaries, like Grupo Modelo of Mexico, or Tsingtao of China, or Molson of Canada, as well as any federal bailout money that becomes available. They can give us caseloads of beverages, and we can send a weekly vial of "eau de street credibility" to feed to their private army in Colorado. It will contain one single strand of somebody's beard soaked in indie sweat garnished with a few drops of Visine.

This means bands who play Wavelength, the bartender, and the club that tolerates our Sunday audio excursions, will all make more money. In return the audience will spend less money for more Grolsch which may lower inhabitions allowing the audience to be more vocal and dancey, which will convince the band that the audience really loves their set, so they will play even better, which will make the audience even more happy. In business college, this virtuous circle is called "win win win with Grolsch". Basically the only people who suffer are the BeNeLuxians who can't attend the show.

Bottom line: More beverages for less money! Don't ask me how the global economy works! Somehow it makes the music sweeter, which eases the day to day pain of Canada's War on Danishes.

- doc pickles